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NEW ARRIVALS

 The newest from Puka the Label, all in one place. Discover fresh arrivals designed for sun-soaked days, special little moments, and everything in between. From our timeless Gili dresses to effortless Mommy & Me outfits, these are the pieces you’ll reach for again and again.

Looking for a picture-perfect dress for a birthday party, beach photos or a wedding? Explore our latest silhouettes in signature prints and soft cottons. Find comfortable, thoughtfully designed styles made for play, movement and memory-making.

Planning a matching moment? Shop coordinating looks for mothers, daughters and sons designed to feel classic, coastal and beautifully put together without trying too hard.

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Woman in a strapless polka dot dress standing in an open doorway with classical architecture.
White strapless dress with black polka dots on a white background
LOREN MIDI DRESS
Regular price $228.00
Woman in a chic white maxi dress standing in an ornate room with decorative walls.
GILI DRESS
Regular price $228.00
Woman in a polka dot dress standing in front of a decorative wall. Chic black and white polkadot dress
Matching Mommy & Me Spring outfit ideas, polkadot dresses for Easter and Mother's Day, mom and daughter matching looks
Woman and child in matching polka dot dresses standing in a room with white walls and a plant.
Polkadot tea party dress
Woman in a polkadot dress
White dress with black polkadots
GILI DRESS
Regular price $228.00
Woman in a beige dress standing among white sculptures of heads.
Beige sleeveless dress with textured polkadots
GILI DRESS
Regular price $228.00
Woman wearing a black polka dot dress standing in front of classical architecture.
MINI GILI
Regular price $178.00
MINI GILI
Regular price $198.00
COUPER EXCLUSIVE MINI GILI
Regular price $178.00
Influencer Hannah Lovey Style wearing red gingham mini dress by Puka The Label styled in the Hamptons, summer outfit, casual beach dress, influencer fashion
What influencer Hannah Lovey wears in the hamptons. Short red dresses for Summer 2026
Influencer Hannah Lovey Style wearing red gingham mini dress by Puka The Label styled in the Hamptons, summer outfit, casual beach dress, influencer fashion
Influencer Hannah Lovey Style wearing red gingham mini dress by Puka The Label styled out east, summer outfit, casual beach dress, influencer fashion
Woman in a red checkered dress walking on a beach with ocean waves in the background
Woman in a red and white checkered dress standing on a beach wearing sandals inspired by Courtney Grow (row red sandals)
Woman in a red and white checkered dress standing on a beach.
Woman in a red and white checkered dress walking along a beach.
Woman wearing a red and white checkered dress standing by the ocean.
Woman in a red checkered dress standing on a beach with ocean waves in the background
Red and white gingham short dress for women on the beach in the hamptons. Hamptons inspired outfits
influencer meredith wyche wears a cute short red gingham dress in the summer in SC
MINI GILI
Regular price $178.00
Woman in a black gingham checkered dress and hat holding a coconut on the beach in Bali
Hannah Lovey in the Hamptons
Chic hamptons outfits , black gingham short dress
Influencer Hannah Lovey in a short black gingham dress in the summer
How to style a white bandana in the hamptons, Hannah Lovey stylist hampton outfits, what to wear in east hampton
Woman in black gingham mini dress with a v-neck and high neck and a lack of color beach hat
Cute beach vacation dresses for women, black gingham short dress, vacation dress ideas
Woman in a checkered dress standing next to a wooden stool against a white curtain backdrop
MINI GILI
Regular price $178.00
GILI DRESS
Regular price $228.00
Woman and child in matching blue light blue gingham outfits for Easter and Mother's Day
Woman and child in matching light blue gingham dresses on beach vacation
Hannah Lovey in the Hamptons
Influencer Hannah Lovey out east, light blue gingham maxi dress
Hannah Lovey stylish travel outfits
GILI DRESS
Regular price $228.00
GILI DRESS
Regular price $228.00
Mom and Son matching chic navy gingham outfit, not overly matchy, cute mom & son mother's day outfit ideas
Influencer Hannah Lovey styled in a long chic navy gingham dress in the Hamptons
Styled by influencer Hannah Lovey in the Hamptons. Hannah wears a  long chic navy gingham dress in Southhampton
Woman and child in matching blue gingham dresses celebrating Mother's Day
Mom & Son matching preppy outfits for Easter and Mother's Day
GILI DRESS
Regular price $228.00
GILI DRESS
Regular price $228.00
White chic easy to wear dress with texture, high or low neckline maxi dress
White flowy maxi dresses, white long cotton maxi dresses, long white beach cover ups, easy to wear white cover ups for summer 2022, preppy dresses, chic long dresses, Coastal Grandmother inspired outfits, summer outfits 2022, Nancy Meyers, Shopbop, how to dress coastal grandmother, how to dress coastal granddaughter, coastal vibes, summer 2022 dresses for the summer, button up cover up dresses, preppy dresses for her, coastal style, nantucket dresses, maxi dresses for the beach, long dresses for vacation
Gili Dress, reversible maxi dress, white summer dress, beach cover-up, summer dress, long white dress, cotton maxi, versatile dress, stylish beach dress, chic city dress, oversized fit, lightweight dress, summer 2025 fashion, beach vacation dress, elegant summer dress
White flowy maxi dresses, white long cotton maxi dresses, long white beach cover ups, easy to wear white cover ups for summer 2022, preppy dresses, chic long dresses, Coastal Grandmother inspired outfits, summer outfits 2022, Nancy Meyers, Shopbop, how to dress coastal grandmother, how to dress coastal granddaughter, coastal vibes, summer 2022 dresses for the summer, button up cover up dresses, preppy dresses for her, coastal style, nantucket dresses, maxi dresses for the beach, long dresses for vacation
GILI DRESS
Regular price $228.00
Black Chic Textured Cotton Maxi dress, easy to wear throw on dress that looks put together
GILI DRESS
Regular price $228.00
COUPER EXCLUSIVE GILI DRESS
Regular price $228.00
COUPER EXCLUSIVE GILI DRESS
Regular price $228.00
COUPER EXCLUSIVE GILI DRESS
Regular price $228.00
COUPER EXCLUSIVE RUFFLE MAXI
Regular price $268.00
Chic black maxi dress with ruffles and one sleeve for a beach or black tie wedding, sophisticated dresses for parties, elegant maxi dresses that are simple yet stunning
Unique black tie wedding guest dresses
Black Chic Long Ruffle Wedding Guest Dress on Jules Fox (julessfoxx) styled in NYC
CBK black tie dress inspiration
RUFFLE MAXI
Regular price $268.00
Red elegant ruffle one sleeve maxi dress for beach and formal weddings, sophisticated, easy one of a kind dresses
Coastal wedding guest dresses
Black tie wedding guest dress ideas, red long dresses for beach parties and weddings, red rehearsal dinner dresses
Formal red dresses
Formal red tiedye dress, Formal 4th of July party dresses for women
Chic red ruffle maxi dress, dresses for black tie and beach weddings, sophisticated stunning, one of a kind dresses for formal events
RUFFLE MAXI
Regular price $268.00
Peach feminine wedding guest dress inspired by the garden. Soft dresses to wear at a tea party or in the summer at a wedding
Woman in a peach dress standing in front of a white door with greenery around.
Woman in a peach dress standing among green plants and a white architectural structure.
Woman in a peach ruffle dress standing in front of a white wall with greenery
RUFFLE MAXI
Regular price $268.00
Pink off the sholder long formal party dress
Fun pink dresses for coastal beach weddings, wedding guest dresses, tea party dress, girl babyshower dresses
Fun babyshower dresses that are bump friendly for girls
Bright pink dress for girl gender reveal
WAVES MAXI
Regular price $268.00
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