THE BRAND

At Puka, we craft more than just resort wear; we create timeless pieces with the spirit of Bali and the essence of the ocean. Born from a passion for effortless elegance and sustainability, Puka is a female-founded brand dedicated to blending luxury with a laid-back lifestyle.

Our journey began in the sun-drenched beauty of Bali, where Founder Nadalyn McNichols, living among the island’s vibrant culture, would roam the streets on a scooter with fabric draped over her shoulder, gathering inspiration and materials from local artisans.

Finding a puka shell is like discovering a piece of luck. Our garments carry this sentiment with them, as each piece is embellished with a puka shell. The shells, shaped by the ocean’s gentle caress, embody durability and timeless beauty—just like our creations. They don’t rust or fade; they simply become a cherished part of your wardrobe and symbolize the relaxed nature of beach living.

Puka is more than a brand—it’s a tribute to the art of living with the tide. By partnering with small Balinese artisans, we ensure that each piece maintains its integrity, supporting local craftsmanship while reducing our environmental footprint. Our clothing invites you to carry a piece of the beach with you, effortlessly transitioning from resort to everyday life.